Is your site optimized for mobile viewing?
Check here: https://www.google.com/webmasters/tools/mobile-friendly/
If you get a “Awesome! This page is mobile-friendly” message, you are safe. If not, read on.
For years Google has rewarded sites for having mobile view, either an outside mobile site, or a web design that is responsive. But that reward has been foggy on details.
Starting April 21, the impact of not having a mobile view is going to be clear and not welcome to those who don’t.
For years now, mobile usability has been a factor in Google’s search algorithm. Sites that are optimized suitably for use on mobile devices rank higher than their non-optimized counterparts, even on desktop devices. But until now, that ranking factor has been both limited and ambiguous.
According to a recent Google blog post, the search king is preparing to rollout a revolutionary change worldwide, that will affect mobile searches in all languages in all corners of the globe.
Experts say this change that will hit April 21, dubbed “mobilegeddon,” will have more of an impact on search rankings than either Panda or Penguin, two of the largest and most impactful search algorithm updates Google has ever launched.
Details are not yet clear, but overall experts think Google will basically say yay — if your site is mobile friendly, and if not, your site could see significant decreases in search visibility. It may seem harsh, but experts estimate more than 60 percent of all Google searches are now performed on mobile devices, so it is reasonable that Google, which typically takes steps to make the best experience for the user, would go this route.
We are frankly surprised it took this long.
Want us to help? All of our sites are mobile friendly.